 Most
web sites are created without the knowledge of optimization. Webmasters
and business owners simply create sites that they think look good and get
their message across. While most sites actually don't even do that well,
there are common elements that negatively effect the optimization. Sometimes
these are small effects, while others are deadly to ranking.
1. Domain names - A domain name that is not relevant
to the keywords you are targeting will have more difficulty and be more
expensive to rank with. For example, if you sell leather jackets and the
name of your website is ABCdesigner.com, this has no relevance to the
keyword leather jackets. You will want a name that either contains both
words or one of the words. If you sell other types of jackets, then you
may be more inclined to have a website with jackets in the domain. Search
engines place tremendous value on domain names.
2. Titles - Always use keyword rich titles related to
your content. This is the link that appears in most search engines and
is very important. Most people either don't name the titles at all
or have the same title on every page.
3. Page names - Always use keyword rich page names.
The page of the name should be in sync with the title keywords you are
using.
4. Size of pages - Using large graphics or content that
cause the size of your page to be over 100K is not good. Engines like
Google prefer pages under 100K in size.
5. Dynamic pages - Search engines don't like dynamic
databases. Web crawlers have difficulty getting to dynamically generated
pages and can get overwhelmed.
6. Javascript - Although javascript can be useful in
menus and features on a site, it is not search engine friendly. The engines
cannot see what is in the script. So if you have a javascript menu system
or other javascript features that carry keyword rich text, they are of
no use for ranking.
7. Flash - Similar to javascript in that the search
engines simply can't read the contents within flash. It provides
no value to rankings. Also if the file size is made too big, then the
engines may just avoid indexing your site all together
8. Frames - Frames tend to cause problems with search
engines because every page corresponds to the same URL. The engines return
the frame set which essentially makes the individual pages of the site
have no value.
9. Password protected pages - A search engine cannot
crawl pages that are behind password protection.
|
