HTML Optimization

One of the most important things a legitimate professional search engine optimizer can remember to do is to have clean html coding and check all of the HTML tags for a page and make sure that they are optimized. If you are unclear as to what HTML is, it is the code that makes up a web page. For everything that a web master wants to do to the appearance of a site, there is a tag to make it work. This works also for search engine optimization.

There are many HTML tags that the search engines include into their algorithms for inclusion into their database. There has been extensive research over the years in the search engine optimization industry, as to the effectiveness of keywords being placed in each respective HTML tag and which search engines use each of them in their ranking process.

Click one of the links below to see examples and explanations of each HTML tag:

Meta Tags
We explain to you what the meta tags are, what their history is and how they are used now, show examples of them, and what we will do to your META tags.

• Meta Title Tag - Use 2-10 Words, Implement Major Keywords, and Describe your Main Business with your main keywords
• Meta Description Tag - Search Engines using your description to Display this like a Short Web Site Description in there search results. Using your Major Keywords in your Web Site description. Maximal length should be 256 characters
• Meta Keyword Tag - Search Engines will only register keywords he find in your web site text or web site links. Don’t using unrelated keywords or brand names. You risk to be banned from the search engines. Concentrate on your major keywords and related keywords.
• Meta Robot Tag - There are four directives that can be placed in a robots meta tag. The content section of the meta tag can contain: index, noindex, follow, nofollow and are separated by commas.
• Meta Revisit-After Tag - Here you can specified the days after the search engine robot revisit your web site. Please note - only use this tag you are changing your content regular. Not all search engine robots follow this command
• Meta Author Tag - Here you can specified the Author of your Web Site.
• Meta Date Tag - Here you can specified the Web Site Creation Date

Body Tags
There are many tags that the search engines take into consideration when deciphering a websites rank. HTML Body tags are useful, how to use them, and which ones we use for optimization.

• Heading Tags
  The Heading tags are tags that specify a certain string of text on the page is a heading. There are different variations of this tag, and they range from heading 1 to heading 6. These tags can be used for search engine optimization purposes to make a certain word stand out more than others to the search engines and robots.
  
• No Script Tag
  You place this Tag after the body starts and include text like a second description. Some Search Engine like Google take this in the page description and use this also like the first text from your web site. This Tag can important your text starts very low in your HTML document.
  
• Image ALT Tag
  There are some search engines that use the ALT tags in their algorithms for inclusion. The ALT tags are a part of the "Image" tag which displays an image on the web page. ALT tags are also meant to be used for image maps. The purpose of this tag is to make the site navigable to people who are surfing the internet with images turned off, or when the pictures don't download. By using keywords, and a short description you can make the ALT tags work towards your web site’s optimization success.
  
• Comment Tag
  This body tag is placed within the text so that web masters know where something begins and ends within the HTML coding. That being said, the Comment tag can be used to help your site optimize well, and to help boost your keyword density.
  
• Title Tag using like Text link ALT Tag
  <A HREF=”yourwebsite.htm title=”Your Link Description”> The User effect is similar to the ALT tags the only different some search engines reading your title description in to the link text summary can be helpful by search engines like Google or the Teoma from Ask.com. This Engines consider high the text link summary. Place there important Keywords for your web site optimization.
  
• Table Summary tag
  The table summary tag is a lot like the comment tag as it is used to describe the table within the HTML coding. This information is not viewable by the person viewing the web site, but is readable by the search engine robots. This body tag can be used to boost a web sites keyword density and for spider-food, but the importance and weight of the Table Summary tag is not as great as others.
  
• Noframes Tag
  Search engines and search engine robots currently read the information and code inside of the frames tag. This means that all of the content, links, and meta tags should be placed inside of the Noframes tag if your web site uses frames. The best you create a small optimize web site with all important tags and information for the search engines.

Title Tag
The Title tag is one of the most important things that you can optimize for some search engines, and can either make or break your rankings. The Title tag should be clear as to the pages content, while at the same time making the user wanting to click on the link. The title should be relatively small, and stay within a 7 to 10 word frame

Meta Keywords Tag
The Meta Keywords tag, while not as important as it used to be, still serves a purpose and plays a role in optimization. There is also a limit to the length, or amount of characters that can be in this tag, along with limits to how many times each keyword can appear in the tag on each page. Some people have been talked into putting all of their keywords on one page, but after much research we have found this is not the road to good rankings.